Developing digital products while still delivering a great experience to people can be challenging, yet rewarding work.
As a UX Designer, I often find myself in a maze of possibilities when solving problems. And after talking to other designers, I realized that I’m not alone, this is part of our practice.
By then, usability and accessibility had become hallmarks of online products. And organizations began creating jobs for people to take care of those areas.
In the beginning, the daily work of an information architect was to organize information overload and create easy-to-use websites. They were also responsible for conducting usability tests for websites.
Soon, e-commerce companies began to realize that chile whatsapp number data information architects could also help increase sales. With software, hardware, and digital technologies constantly evolving, their job had become inherently complex.
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Here I want to talk about the complexity and ambiguity we face in our daily work. But before that, I want to give you some context and look back at how our profession came to be.
In 1993, Don Norman coined the term “user experience” for his group at Apple Computer. Before that, there was no role for UX Design in the industry. The designer’s job was more about aesthetics than business. UX Designers as we know them today began to emerge in the late 90s with the dot-com bubble, but they were called Information Architects .