Advertising is no longer just for the few. This is due to the evolution and digitalization of the media required to promote a brand, but also to the participation of the public. Gone are the days of advertisers with big egos, like in the TV series “Mad Men.”
Nowadays, the audience has demanded and has shown that it has the power. If you make a mistake as an SEO agency Chile , it is likely to end up displayed as one of the trends on Twitter, but if you work on something wonderful, it can also earn you thousands of shares and public acceptance.
What are the different types of agencies?
Media agency.- Buying advertising space and preparing guidelines are some of the main tasks of these agencies. They function as intermediaries between a company that wants to have advertising and the media that have the capacity to provide it. For example, seconds on television are purchased, whether for a commercial, an interview or an infomercial. Likewise, space is requested in the physical written press, by purchasing a full, half or quarter page to place the desired advertisement. On the Internet it works in a similar way, although very evolved, since there are various purchase models; by click, impression, visit and even by conversion, depending on the agreement reached.
Advertising agency.- This type of agency tends to be more complete and covers georgia consumer email list a greater number of tasks and channels for advertising. It is characterized by having a multifunctional team, made up of experts in content, creation, art, programming and design, among other profiles. This allows it to expand its client portfolio, although sometimes they are forced to specialize and subdivide into small agencies: a media agency, a digital agency, etc.
Digital agency.- It arises from new technologies, especially with the increase in people who use the Internet and access social networks. The advertising they create is focused on the digital world, however, this does not mean that their activities are limited, on the contrary. They work on the creation of a simple tweet or a banner , up to a Digital Marketing campaign and the creation of a website. Designers and programmers have the most important roles, and form a vital team, due to the high demand for web page creation.
Communications agency. Their work focuses on the image of a company, organization, website or physical client. In other words, advice and consulting for the development of a brand are the topics they master with greater ease. This type of agency is ideal for events, institutions, business companies or political figures. This is where public relations comes in, which requires talent to strengthen the relationship with people: clients, public opinion and partners. Their tasks include dealing with the media, ensuring adequate dissemination in them, the creation of newsletters and press releases.