Canvas is one of the digital marketing tools that Facebook offers to companies that want to show their stories and products in a creative and practical way. It is a multimedia option, since it includes the combination of videos, still images and call-to-action buttons.
To better understand how Canvas works, it can be compared to the movement of a carousel, a mechanical game that slides sideways to show a new surprise each time.
The app's advantage is that it also slides vertically. This is the case of Carnival Cruise Line, which with the help of Canvas managed to illustrate the multifaceted experience that a cruise can be. Users set sail, went diving and enjoyed a sunset at sea, through the screen:
If you are looking to promote an item, tell a story or advertise a new movie, try this tool, it is very easy to use.
1. The first step is to log into your personal account or fanpage and visit canvas.facebook.com . Clicking on “Start with Canvas” will open a pop-up where you must choose the page you want to start with. Select the fanpage and press “Continue”.
Learn how Facebook Canvas works
2. Then, the “Create” button will appear . After clicking on it, a form will open and turkey consumer email list a welcome message will appear to start creating our canvas. You can review suggestions, tips and examples to get the most out of the tool. To start, you will have to select: “Open Blank Canvas”.
3. To continue with the next step, we see that in the previous step there is the indication “Add component” , click to open a small window. This way you can select the components you want to add: image, text, videos, header and all the elements that are required to perfectly complement a Canvas. The elements will be added one by one, and the different requirements that each photo, video and text must meet will be shown.