Christmas is one of the most anticipated times of year for retailers. In addition to the festive atmosphere, it is a period that boosts sales, bringing many opportunities to strengthen the brand and build customer loyalty. Last year, e-commerce registered an 18% growth during the Christmas period. Expectations for 2024 remain optimistic, with an even greater increase in online sales expected.
According to the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC Brasil), sales are expected to reach around R$74.6 billion, reaching approximately 132.9 million consumers. To make the most of this potential, your company needs to be properly prepared.
Set sales targets and plan inventory
The starting point for Christmas success is to set clear sales austria whatsapp data goals. Determine your expected revenue and create strategies to achieve it. To replenish your inventory, analyze your sales history from the past few years and identify the most popular products, such as toys and electronics. It is important to balance your demand forecast with your available working capital to avoid overstocking and cash shortages.
Offer attractive and up-to-date products
Invest in new products that are trending, such as fashion items or international trends. Exclusive and unique products help attract customers and make your store stand out in the market. However, this is not the time to engage in a price war. Bet on fair prices and offer options that justify the investment to consumers.
In-store decor and experience
A well-planned Christmas decoration creates an inviting atmosphere. Themed display windows, special lighting and details that match the store's profile are essential to convey the atmosphere of the season. If the store is popular, opt for affordable and welcoming decoration; for sophisticated stores, invest in an elegant and refined look.
Additionally, offer themed gift packaging, which can increase the perceived value to the customer and increase the average ticket. Good product organization makes it easier for both the salesperson and the customer to find the products, making the shopping experience faster and more efficient. Therefore, it is essential that the layout of your store is prepared to accommodate a large flow of people, ensuring comfort and quality of service.