Focus on inspiration. Who doesn’t love to be inspired?

[gafimiv406]

It’s a driving force to keep us inventing. GE’s Pinterest pages ooze inspiration and innovation right from the beginning in their page description – “Pinning things that inspire us to build, power, move and cure the world. Welcome to the official GE Pinterest page!”

Takeaways:

Social Media is part of the game. Get in the game.
Have some fun. No seriously. Have some fun. (Would you read your content?)
Think about your overall message and stay true to your brand with a twist of creativity.


Trulia

Trulia is a real-estate listing/rental site. In just 7 years the company has grown to 4.5 million real estate and rental listings in the US. Part of the success is due to the company’s clever incorporation of social media throughout the user south korea whatsapp number database experience.

What’s cool about Trulia’s Pinterest Page:

1. Polished look. High quality images and the use of alliteration each board title make Trulia’s Pinterest page appear very regal. It spans all areas of home décor – including “Winning Wine Cellars,” “Terrific Theaters” and “Modest Mud Rooms.”

2. Contests worth winning. Anyone can give away an iPad, but giving away a month long internship with the Altman Brothers (stars of Million Dollar listing LA) is a whole new level, especially for aspiring agents. They advertise the contest on Pinterest and also make it easy to share from the contest page on their website.

3. Redirection. You will end up on Trulia’s website. See a home you love and click, suddenly you’re at a detailed listing page for a house on Steiner St. in San Francisco!

Takeaways:

Reflect your brand with your boards.
Give people something worth engaging over and possibly competing for.
Show them the way (to your website, that is).
Want to see more examples? Pinterest has created a number of case studies on businesses that are having success with Pinterest. This is a great resource if you’re looking for some creative inspiration.

If you’re looking to learn more about setting up your Pinterest Business page, check out this getting started guide, How Pinterest Works for Your Business.