Autumn Adeigbo sustainable marketing campaign

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Sustainable Marketing Strategies
Have a larger purpose.
Think long term.
Be customer oriented.
Back up your claims.
Engage stakeholders.
Go against the grain.
1. Have a larger purpose.
Brands typically judge their success by the numbers. How much revenue they have or will generate in any given period is usually the biggest KPI.

Sustainability shifts this perspective by having brands evaluate themselves by something other than profit.

As a brand, you have to promote something that’s bigger than your products and services and transcends any particular industry.

Do you have a clear social mission? If not, spend time discovering what that is and how your brand plays a role in furthering that mission.


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For instance, fashion brand Autumn Adeigbo sells chile whatsapp number database clothing, accessories, and home decor items. However, its mission, as stated on its website, is to impact the lives of women on a global scale.

They do so by using female-owned production facilities and employing female artisans, among other practices.


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