Just like the authority trigger, here we awaken the feeling of mirroring others when making a decision. Man by nature emerges to live as a social being and belong to a group.
Trends arise due to popularity, which makes other people want the same product or service. Here, the digital environment gains prominence with influencers, who promote the brand to influence its users.
The social proof trigger makes all the difference, esinc email list you demonstrate trust by using reviews from old customers to win over new ones . We can also highlight the practices of testimonials and case studies .
Example: Hubify Success Stories.
Purpose
In recent times, consumer profiles have become more demanding and there are now several ways to assess whether or not it is worth purchasing your product. One of them is the purpose of your company , here we are talking about the missions and values that influence your identity.
Humanization is on the rise, but don’t think that simply “taking advantage” of the cause is enough, as this can put your company’s credibility at risk. Keep in mind why your company exists and why it makes a difference in society.
Example: Coca-Cola commercial .
Anticipation
We have reached the moment to explore consumer expectations regarding the future.
If you plan to launch a product, you will probably start promoting it in advance, and here the anticipation trigger can be an ace up your sleeve. This happens because months or weeks in advance can arouse the public's curiosity.
Example: Presentation of Pix at Banco do Brasil .
News
This trigger is similar to the previous one, but in this case the focus is more on innovation and technology as something that did not exist, or the updating of something to a new level.
Example: Arrival of the Alexa product on Amazon Brazil .
Commitment and coherence
This trigger is one of the most common in society, once you acquire an offer, according to what served as motivation, right? In this case, we will explore feelings of trust and maturity.
After all, this should be mandatory, since you are offering a product to meet a need, so you are committing to that.
If your business works with subscriptions or guarantees , this trigger can be very useful, as you have to convey confidence that it will be an advantageous choice.
Some phrases like “if the product does not meet your expectations, we will refund your money” are standard in this trigger.
Example: New credit from Itaú .