5. Use of hashtags
Using hashtags when publishing our content on social media can significantly increase visibility. On Twitter, for example, a mention can exceed 50,000 tweets per day and reach millions of users. On Instagram, a hashtag will classify visual content, allowing it to be part of various collections.
Another thing that helps increase organic reach is connecting your website with social networks. This process is known as syndication: content must be available to be easily shared, making it possible for users to spread your message. To achieve this, of course, you must offer useful information and share buttons located in strategic places. In addition, an XML file will allow RSS readers like Feedly to retrieve your content .
7. Google Plus: Don't ignore it
Many people ignore the use of Google's social network. It's true that it may not have many users and it may not be "in fashion", but Google privileges the content that is shown on this platform in the first search results. It never hurts to have an extra channel of communication.
8. Strategic “repost”
If you have content that has had a lot of views, comments, or shares , it's a good idea to republish it strategically. You have to plan ahead: keep track of your users' schedules, channels, and behaviors to find the best way to take advantage of successful content. Also, your community may be growing, and successful "evergreen" content from last year can be offered to new members.
Assessment
As with any strategy, increasing organic reach requires evaluating what is being implemented. This philippines consumer email list is the only way to reinforce what is being done well and correct mistakes.
9. Page analysis
The first step of any strategy is to evaluate the performance of your site. Tools like WooRank offer a free SEO quality analysis of any website. Some common mistakes are:
Unfriendly URLs.
The loading time is very slow.
Uses deprecated technologies like Flash.
10. Use of analytics and trends
This analysis can tell us which content is being visited or shared the most and which are our best keywords -among other things-. The information must be cross-referenced with research into consumer trends, search methods and other user insights .