The process of acquiring a product or service

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However, you have to be aware that achieving a balance between traditional and digital marketing is a great challenge. But this does not mean that it is impossible. In fact, companies have benefited from this, as there have been interesting changes in consumer purchasing patterns motivated by new technologies. has changed radically. 3.- Customer empowerment You have to take into account that you are dealing with consumers who have changed in recent years. Perhaps previously, customers only had the objective of buying a product or service and that was it. But today they want much more, to be part of the experience through the interaction that especially arises on social networks. Marketing convergence allows customers to interact with a brand in different ways and through various channels. This may be because this marketing focuses on the consumer and demonstrates this by giving them a voice.


It gives them the opportunity to give their opinion forex broker email leads on what companies offer. This, of course, is a huge benefit for brands, because they have more engaged and loyal customers. Plus, they have more training, which will help you improve brand recognition by making your company known. In short, they will be your brand ambassadors. 4.- Improve customer service Customer service When working with Convergent Marketing, it is implicit that the different departments of the company present a unified message. This means that it is essential that the areas interact, share information and work with the same policies. It's about bringing everyone in the company together through an integrated approach that includes phone calls, emails, and SMS messages. Don't forget about posts, social media comments, and instant messaging. If you have all organizational messages incorporated into one interface, you can achieve this goal.