Why Images Are the Cat’s Meow in Your Marketing Strategies

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Hey you – are you reading this? I know you’re there… stop looking at Mr. Snuggles the cat and read my blog post, please!

There’s a reason why cats in all their furry glory dominate the internet – We’re fascinated tunisia whatsapp number database by them. The slyness, the cuteness, the orneriness. They make us look, and looking leads to reading, which is why, as marketers, we love using images in our marketing strategies, such as email, blog posts and social media networks.

Using photos from an event, an office celebration, or even of Snowball, the winery dog, is a great way to grab the attention of your followers and evoke emotion. People trust brands they feel an emotional connection toward, and what better way to do that than by sharing images? According to Mashable, images shared on Facebook get up to 20 times more engagement than other types of posts. And there’s an even better bonus for your business when people like what they see – they share it! Sharing images by re-posting, re-tweeting or re-pinning is GREAT for your business. The more people that see your message, the better!

Where and when to use images?

Social Media
Images relating to your business are ideal for sharing on social media networks like Pinterest, Twitter and Facebook. What you post is really up to you, and what you feel comfortable sharing. If you sell coffee, it may be an image of a delicious cappuccino. If you’re a bowling alley, maybe it’s a photo of your tournament winners. At VerticalResponse, we love sharing photos of our events and our contest winners.

When you have a sale or special offer, use an image to bring more attention to it and encourage your social media followers to share it. You can even create a coupon image that lets people know they’re getting a deal. Here is an example from a VR customer, Belmont Iceland.