Customers through means that go beyond a simple website. Providing call-to-action buttons and creating personalized landing pages, for a more specific interaction based on a search, are the two main levers.
3) Social networks
Inbound marketing makes advanced use of social media to promote content (Facebook, LinkedIn, Twitter, etc.) or to offer new content in a specific format (YouTube and Dailymotion for video, SlideShare for presentations, Pinterest for infographics, etc.). Content curation can also allow a publisher to become a source of intelligence to reach out to influencers and ambassadors.
4) Marketing automation
Inbound marketing instills a culture of contact (nurturing) with kazakhstan whatsapp data potential customers to maintain a close relationship with them while they wait to make a purchase. Automation and management of interactive actions (or marketing automation), as well as lead scoring, make it possible to measure the potential of prospects for a software publisher's services.
5) Collaboration
Finally, inbound marketing streamlines the sales process to improve the service offered , with systematic measurement and monitoring of traffic: conversion studies between prospects and customers, real-time analysis of return on investment, shared dashboards between departments to create a true co-construction between the marketing and sales departments.
Conclusion
Inbound marketing allows software publishers to create a real relationship with their potential customers. The idea is to offer less intrusive and interactive content. It is no longer enough to offer an interesting service: you have to know how to create a strong universe around your brand, to which each of your prospects will want to belong.