The pursuit of recurring revenue models, such as timeshare and multi-ownership, will remain a key trend for the industry through 2025. These models provide predictable and stable revenue , helping hotels maintain occupancy even during the off-season.
Developments that offer multiple properties through timeshares can maintain long-term customer interest and engagement. This is especially effective in resort locations, where guests can return annually, experiencing different seasons and attracting visitors of all ages.
Additionally, using digital platforms to manage allocations and reservations enables hotels to offer a streamlined and seamless experience for guests, increasing guest satisfaction and providing stress-free transactions.
As this trend takes hold in the market, it is crucial for hotels to develop strong relationships with their customers through exceptional service and constant communication.
In this context, technology is a powerful ally to solidify lithuania whatsapp data this business model; from cloud-based systems to record guest preferences to personalized upgrade offers.
Timeshare and multiple ownership allow for stable income and consistent occupancy;
Using digital platforms that simplify reservations and improve customer experience;
Technology and personalization of the experience, strengthening relationships with guests.
Hotel industry trends in 2024
The year 2024 saw several trends for the sector, with special emphasis on technological advances, marketing strategies, sustainability and a focus on customer experience as pillars for the development of the sector.
In this context, Generative Artificial Intelligence (AI) has led the transformation by enabling the personalization of guest experiences. This technology facilitates the creation of personalized packages, improves service through chatbots, optimizing internal processes and using complex data analysis.
Likewise, digital marketing strategies remain a strong ally to attract and retain customers, especially in a competitive market like Latin America. Tools such as social media and CRM systems provide opportunities to strengthen the emotional connection with guests and automate strategic campaigns.
In the field of sustainability, the integration of ESG practices has become indispensable. The hotel sector has seen a trend towards adopting measures such as reducing waste, using renewable energy and developing social initiatives.
Since 2023, the sector has seen growth in the bleisure travel segment, trips that combine work and leisure, reflecting a change in the profile of travellers and confirming a trend throughout 2024.
Finally, one of the hospitality trends recorded in 2024 is related to wellness. From spas and gyms to healthy dining experiences, the segment has paid special attention to integrative experiences.
Technology as an ally of the hotel industry
TOTVS offers a set of integrated solutions for hotel management, connecting the needs of the hotel industry with the trends for 2025, optimizing the administrative, operational and marketing demands of the sector using cutting-edge technology.
With 100% cloud-based systems, TOTVS tools optimize the operation of hotels, resorts and inns, from reservation management to advanced pricing strategies.
With mobile features and intuitive interfaces, the solutions digitize routines, streamline processes and improve the guest experience. By integrating real-time data and promoting operational efficiency, TOTVS establishes itself as a strategic partner to increase sales and improve hotel management.