Therefore, it is only natural that the added value that operators should provide will increasingly be focused on improving creativity .
Leading Force
Although this is different from the two points above, it is something I feel is very important on a daily basis.
"Automation" can also be rephrased as "not phone number database philippines controlling." Things that you have been able to control up until now become uncontrollable. Things that you have been able to explain causal relationships for will become difficult to explain. These things bring about anxiety. Also, when automation functions do not produce sufficient results, distrust will arise.
Operators are expected to play the role of "pioneers" who guide the process from implementation to the achievement of results , while being accountable to stakeholders for the risks associated with the implementation of automation functions and the results obtained.
It will be not only the technology itself that will clear away the fog of anxiety and distrust and turn the use of automation functions into the norm of tomorrow, but also us operators, who have an understanding and knowledge of advertising products.
If we abstract the change in the role of operators due to automation, we can imagine the focus of operational efforts changing as follows:
For me, this change in environment is very stimulating. It feels like I am experiencing firsthand how the recent technological innovations represented by keywords such as "AI" and "robots" will change the way people work.
It seems that we are being asked, "What is the value of an asset manager?" and ultimately, "What is your value?" This environment, where we can face these questions, should give us the strength to survive in the future.