Subscribe to RB.RU in Telegram Content: Live broadcast with a virtual influencer and real people How AI Helped Choose Lunch in a Delivery App How a neural network visualized the color of the year — an interactive pakistan telegram number database installation by Pantone Journey into Reality — BMW's Image Video with Virtual Influencer Lil Miquela How an industrial company made a statue based on Michelangelo and Rodin Live broadcast with a virtual influencer and real people Virtual influencers are bloggers or models created with the help of AI.
They manage social networks almost like real people - they post selfies, stories and communicate with subscribers. According to data for 2022, there are more than 150 such bloggers worldwide. The most popular ones have millions of subscribers, and the cost of advertising posts is more than 10 thousand US dollars .
AI bloggers are gaining popularity in China. The audience positively perceives such characters, and the trend is developing along with the livestream shopping market. For example, the fashion brand Tommy Hilfiger used a virtual influencer named Noah to promote a new collection. On the day of the start of sales, the digital avatar held an interactive live broadcast , becoming the world's first meta-influencer who appeared live with real people.
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