Learn how to optimize your landing pages for advertising

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The best SEO, SEA and SEM strategies
A digital marketing plan should verify the need to invest in search engine marketing, balancing SEO and SEA . So organic positioning and advertising. However, there are some solutions that are worth mentioning to be sure to exploit the flexibility of SEO and SEM in the best possible way.

Create a specific landing page
SEO and SEM work suggests this: create a landing page for each service you offer, make sure it never goes down due to unreliable hosting and that it loads quickly. In particular, do A/B tests and study audience behavior with programs like Hotjar.

Having a page dedicated to each activity allows you to france whatsapp number database create targeted and effective advertising, with a destination resource capable of speaking to that audience that has specific needs. Being hyper-specific is our job as SEO expert and Google ADV manager. Do you want more information?

Be careful with videos and images
Working with search engine marketing (SEA, SEO and SEM) means finding the right solution to get the visibility you deserve. So, for example, it could be a good idea to focus on a content marketing strategy to emerge in Google results through videos. Or with images.

You don't have to work with organic content, even sponsored content can ride the wave and focus on visuals. This is the case of Google ADS for shopping with related photo carousels to help the public make the right decision . That is, the one that gives concrete advantages.

But first you need to make sure that your landing pages are SEO and SEM optimized. Remember one key point: landing pages must be linked to the individual advertisement.