Therefore, it is a site that is primarily visited by people who know the company's name . On the other hand, owned media allows you to narrow down your target audience according to your purpose, and you have more freedom in the content you post. The content varies depending on the purpose, so it's difficult to generalize, but it's often the case that you post information that is useful to users, letting them know about the appeal of your company's products and services .
Another feature is that you can create content that poland telegram data targets organic search traffic, so even if people don't know your company's name, they're likely to be interested in the content and visit your site . <Contents of official website and owned media> Content of official website and owned media It is also common for companies to post information about their products and services on both their official websites and owned media. However, it would be a good idea to separate the two by posting basic information about your products and services on your official website, and providing in-depth information about their appeal, such as specific examples of how they are used, on your owned media.
By dividing up the roles between the official website and owned media, you can expect to create a fan base, acquire potential customers, and lead to purchases of products and services. Benefits of having your own media The main benefits for a company to have its own media are as follows: <Benefits of having your own media> Generate leads Assetize and repurpose content Reduce marketing costs Improve your brand Generate leads First, you can acquire potential customers for your products and services.