When this happens, it’s usually phone number in cambodia time to upgrade to Pardot Advanced.
What is Pardot Advanced?
There are four Pardot (MCAE) editions; Growth, Plus, Advanced, and Premium. You can find a full Pardot edition feature comparison here. In a nutshell though, Pardot Advanced comes with sophisticated features that aren’t found in the lower-level plans.
Our favourites are:
Business Units
Einstein Attribution
Predictive Lead Scoring
Custom User Roles
Increased API calls
Greater SEO keyword monitoring
A Sandbox account for testing major changes
The Business Units feature alone is a valid reason to upgrade for many businesses!
Not sure whether an upgrade applies to you just yet? See below some common scenarios that illustrate when you might need to move to Pardot Advanced.
Reasons to upgrade to Pardot Advanced
You want to restrict data in Pardot for different teams.
You are reaching account limits very quickly and often.
You want to manage multiple languages and mitigate risk.
You want to keep teams aligned, productive, and focused.
You want to report on performance by Business Unit.
1. You want to restrict data in Pardot for different teams
Sometimes clients want to show specific data to specific teams only. For example, UK data for UK teams and US data for US teams, and so on. There may also be different levels of protection on data (think GDPR) that must be adhered to. In countries like Germany, regulations are very strict about who can collect or see certain data.