Creating a multi-language or multi-regional website is a complicated decision, and the decision is usually based on the technical skills required to create it and what seems most desirable to us corporately. This means that we always overlook the assessment of how the multi-language configuration we choose will affect our company's SEO.
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How multi-language settings affect SEO
International website configuration options
Pre-home with language selector
Home with default language/country version
IP identification/browser language
Non-indexable domain root
When it comes to creating your website configuration for different find owner of cell phone number free philippines languages (or for different regions, or areas), there are several options, each with advantages and disadvantages that will better or worse suit your company's strategy. The reality is that there is no “ideal” configuration for all websites, but rather depending on what we are looking for with it, one or another will suit us better.
How the language settings of an international website affect SEO
Google's indexing of your website is based on the home page of that domain , which will be the root of the positioning . That is why it is essential to think carefully about the content that the home page will have by default.
Normally, you have configured your international website (or are planning to do so) using subdomains , creating a specific version of the website in each language . The structures that follow this model are:
That is why in this post we want to show you different alternatives when setting up an international website , so that you can assess, with their advantages and disadvantages, what best fits your SEO-corporate-technical capacity balance.
Options for setting up a multilingual international website
Pre-home with language selector
In this type of configuration, the site's home page is dedicated exclusively to the language or country selector . This option is convenient from an SEO point of view because none of the subdomains has more weight than the other. As long as the links to all the subdomains are included in the pre-home page (which is the root of the domain), Google will consider them all to be equally important.
This option may seem a bit tedious at first, as it is not good for our users to constantly encounter this barrier when entering. But in reality, cookies will solve this problem for you . Once the user has selected their language, the next time they enter the website they will be automatically redirected to the corresponding subdomain.
However, when you decide to go for this option, you should know that configuring your root as a pre-home will take away strength. Normally, the root of the domain is the one that includes the most links, and with this configuration you will only include the links to the subdomains, so you are diluting the weight of the page (to give it to each of your language subdomains equally).
How to set the language on an international website to have good SEO
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