9 Tips To Engage Candidates More Effectively

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Candidate engagement has become a hot topic over the course of the last year. Indeed a talent acquisition survey from Jibe and Kelton Research recently revealed that "more than anything else, optimising candidate experience was identified as the top recruiting trend heading into 2014".

With hiring levels rebounding, recruiters are increasingly thinking about what it is that will help them to make the necessary hires for their business. That’s one reason candidate engagement is such a hot topic. However, in truth candidate engagement has always been a key differentiator. How we make candidates feel about our brand, about wanting to work for us, about how they’re being treated during the application process… these are things that have always had a big impact on recruiting success.

What has changed, though, is the increasing ease with which recruiters can research united kingdom phone number resource and reach out to potential new hires. With the playing field being levelled in this respect, candidate engagement has become a far more critical differentiator for recruiters wanting to hire the best.

With this in mind, here are 9 tips to help you engage candidates more effectively.


9 Tips To Engage Candidates More Effectively
Before candidates have applied to an opening:

Be the person or the brand that candidates want to reach out to. Have you built a welcoming recruitment presence on all the social channels where your target candidates are spending time? Do you ensure your presence is all about serving and helping candidates, rather than self-promotion? Do you actively engage with your followers and make them feel that interactions are something you’d welcome? Showing that you care is a key success element in achieving greater candidate engagement.

Grow your network. The larger your networks, the more candidates will be exposed to your personality and brand. Both directly – as followers of your accounts; and indirectly, via retweets and re-shares of your messages then reaching an extended audience.

Invest in your company careers page. Do your careers pages sell what it’s like to work at your company in a way that is engaging and welcoming? Try to incorporate engaging content, videos and the provision of some scope to interact with your recruiting team – be that via a live chat facility, posing a question or following your social channels.