Future innovations in email design tools

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Read more related content: Email Marketing Tips for Small Business Email Marketing Best Practices for Creating a Customer Journey Map You should look at marketing from the perspective of a potential customer. What does he or she want to hear from you? To do this, you have to interview your customers to understand their journey. A cool question to ask your clients is: How did you find me(us)? What kind of content led them to find you? In addition to this, you can ask other questions to help you understand your ideal buyer, their needs, and what they would find helpful.

For example, first-time homebuyers are mint data often interested in the different types of mortgages and mortgage assistance available. This section of the email sequence can include current and annual mortgage rates, ARMs, escalator mortgages, and first-time homebuyer assistance programs. This is a great example of a customer journey map provided by digital experience consultancy Rightpoint for wealth management firms. Customer journey map visualization from Rightpoint. At the first touchpoint, you probably don’t want to send out a list, you want to provide useful information relevant to where the prospect is in their buying journey (unless they specifically subscribe to get a list).

Note that you can't do all of this with purchased listings. Read other content for real estate professionals: Top real estate marketing tools for efficient landing pages that bring you real estate leads How to create a newsletter that sells real estate Overview Drip sequence ideas for each journey map Your real estate email ideas The reasons why .