What category of small businesses is getting the most traction on social media?

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Organic search may not be responsible for the positive traffic dynamics, so we also wanted to look at how things have gone for small businesses on the social media front.

While success is due to individual small businesses and their teams, we can still list of kenya consumer email identify some category-specific patterns.

Small Business Categories With the Fastest Audience Growth

When analyzing social media trends for small businesses, you might expect to see the same brands as leisure and entertainment with the highest audience growth scores.

From what we have been able to observe, this is not the case.

On Facebook, it’s the Higher Education and Building Materials accounts that have seen incredible audience growth rates over the past 4 years — we’re talking percentage increases in the thousands.