The creation of content must not only work for quality, but also for readability . Understanding the texts that you publish on the site and in the company blog is fundamental, otherwise your visitors – and potential customers – will abandon your pages. A company web page must convert, but to do so it must first be readable. Let's see how. The Concept of Writing for the Web Before we delve into the details of online text readability, we need to clarify a concept: to have readable texts, you have to write them in a readable way.
This is how what is commonly called “writing for the web” was born comoros business email list Writing for the web was born because reading on the web was born . Online readers read differently than they read newspapers, books and magazines. Furthermore – and this aspect is of vital importance – our online content is also read by search engines. Writing for the web, therefore, brings together a series of simple rules that allow online readers and search engines to understand the text and give web pages their proper value. Readability of titles and subtitles Let's clarify immediately what is meant by the title and subtitle of a web page and a blog post.