Creating emails for health and wellness audiences

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The section for masks is a great slip-in because it gives students the option to round out their purchases without feeling they have to buy anything. Bose Headphones are a fact of life if you’re a music major or just like music in general, which is true for most students. Bose tackles this need head-on at the start of the email and creates FOMO by mentioning that the sale offer will soon end.

The company also speaks to students ukraine telegram database studying in noisy environments, targeting two personas with one email. Care of Chan Care of Chan’s back-to-school email is all about helping students find events they can go to during their free time near their universities. It’s a long email that goes over various events happening during BTS season, each color-coded to make it easy to read. The email uses vibrant visuals and engaging deadlines to make each event sound exciting, encouraging students to explore and make the most of their free time.

Crocs This Crocs’ back-to-school email uses bold, colorful images of the company’s latest styles to grab attention and playful copy that appeals to both students and parents. Each section of the email—neatly divided using background colors—calls attention to different types of shoes, suggesting that Crocs has something for every child. You could use a similar back-to-school newsletter template if your brand sells various products that students would find useful. Top tips for your back-to-school newsletter Campaigns How do you ensure your BTS newsletter campaigns bring in the maximum revenue? Let’s walk through six tips you need to keep in mind when creating a back-to-school newsletter campaign.