Abandoned Cart Email Example

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If the user does not place an order after the first letter, after 2 days he will receive the second and third letters in succession.

Abandoned Cart Email Sequence Brings 111 Orders in 8 Months .

Online store "DaVita-furniture" receives an additional 2% of revenue from abandoned cart mechanics
The online store set up a chain of warm-up emails with products that users left in their shopping carts.

An example of an abandoned cart email in an online furniture store
Sample email from abandoned cart thread
Orders from the chain brought 2% of the online store's revenue in 4 months . The conversion of the email chain from reading to order is 3%.

Online store Scopula returns users to purchase with the help of a lead bot and receives 13% conversion to order
Thanks to Carrot quest data collection , the online store noticed that 30% of users on the Scopula website start placing an order but do not complete it. With an average check of 400 thousand rubles, the company loses 7.2 million rubles every month.

To motivate users to complete and submit the order form, we set up a lead bot that:

triggered if the user has gone to the order form and has not filled it out;
offers to sign up for a consultation or receive free delivery.
An example of a lead bot about an abandoned cart in an online store
Lead bot for those who have not completed their order
On average:

→ 13% of dialogues with the lead bot are converted into placing an order .

Online store MnogoSna increased conversion to order by 11% after adding products to the cart
Carrot quest not only helps to return users to the cart, but also motivates users not to abandon their carts.

In this mechanic, the online store marketers tested a pop-up belgium email list with a reminder about the products in the cart. The user adds products to the cart, and he is shown a pop-up window with an offer to receive a promo code for a discount if the client manages to place an order within the specified time. The user clicks the "Yes, I will make it" button, and he is given 30 minutes to place an order.

An example of a pop-up with a timer on the MnogoSna website
To check whether the Carrot quest tool really motivates users to make an order, a control group was introduced. This is a portion of customers who do not see the pop-up on the site.

It turned out that 46.7% of users who saw the pop-up made an order . In the control group, the conversion to an order was 11% lower: 42% (1529 out of 3635) of users made an order.