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This email from kiva checks all the right boxes . Mobile-responsive email that looks great on a mobile device from kiva . Mobile-responsive email that looks great on a mobile device from kiva . Pay attention to your mailing frequency every once in a while, we all get tempted to send just one more message . We do it thinking there’s little harm, and the outcome can only be good for the business . While that might be true in many cases, the data from our study tells a different story .


Before you decide to increase your mailing frequency, analyze the azerbaijan email list data carefully and note when you’re making the changes . The number one reason subscribers opt out of receiving emails is that they receive too many of them in general . At the same time, the total revenue you’ll make from the campaign may outweigh the costs of attracting new customers to replace the ones who unsubscribe . Whatever you decide, ensure your long-term goals aren’t sacrificed by your short-term plans . How email engagement rates change with higher email frequency .


Data from email marketing benchmarks report . The above table shows how mailing frequency can affect key email marketing metrics . How to track your ecommerce email marketing campaigns you can track email metrics like open rates, click-through rates, and bounce rates within your email marketing tool . An analytics dashboard to track these is a pretty standard feature across all good email marketing platforms like mailchimp, getresponse, and others . However, there are multiple ways and tools to track conversions . But make sure to add utm parameters to urls in your ecommerce emails .