The rise of voice searches is transforming advertising

[sakibkhan22197]

A much more natural language will be used and they will have a much more local character.
Technological advances are making it easier for us to interact with new technologies. In particular, voice searches will make it easier for us to search more quickly on mobile devices. In fact, the increase in voice searches will be a clear trend in the coming years.

Voice has become the tool that is used more than text itself colombia email list when searching. This trend will continue to increase because it is more comfortable for us to “talk” to the phone than to type each letter on the keyboard. Not in vain, we have started to get used to sending voice messages via WhatsApp or using the microphone that allows us to dictate what we want to say in writing.

There is no doubt that this way of speaking on the phone will also affect searches. And as a consequence, it will affect SEO to optimize web pages . Therefore, we must not lose sight of voice SEO. Because one thing we are sure of is that there will be an increase in voice searches. Do you want to know the main characteristics of this new voice SEO? Here are some of them.

Question-based searches
Users will no longer search for keywords. The long tail will become more and more specific and these words will have to be worked on well in order to position the company well on Google. Therefore, one of the characteristics that we must take into account is that the words to be chosen must be much more specific . The reason is that the user will not ask for a shoe store in Barcelona, ​​as until now. They will ask: “Where can I buy cheap shoes in Barcelona?” The language used in these voice searches will be more natural.

The local will take priority
Voice queries are going to be much more local because the user is going to be interested in what is in their surroundings. They are going to ask for information about a product or service that they can purchase near where they are. Therefore, it is important that, in the case of voice SEO, you work on local SEO on your website.

Immediacy
The user is looking for something specific that will solve their problems immediately. They are looking for information that is especially useful. That is why it is important that the texts on your website answer very specific questions. A good idea would be to link several answers. In this way, you cover any possible doubts of the user and potential client.



What is clear is that voice searches are going to be a trend in the future. Research predicts that more than half of all searches carried out in 2020 will be by voice. It is also estimated that 30% of queries will be made without a screen, thanks to technologies such as Google Assistant for Home and other types of software that are activated by voice.

Is your website ready for these new user searches? At BCM Comunicación, we can help you. Contact us without obligation.