A perfect evolution or complement to guides

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Presentations, on the other hand, tend to be even more visual than ebooks and generally contain less information. They can also serve as a summary of processes given their linearity, as they are similar to the screens of any speaker. SlideShare is full of them.

Reports and research
In B2B sectors, reports resulting from indonesia email list market studies and research that prove a thesis are common formats. These are contents with data and statistics that provide reference value to other professionals, competitors and even students looking for information on the state of a sector.

White papers
White papers are often used to transmit good practices, also in B2B sectors, as in the previous case. Those of the IAB are well known as a way of establishing standards, disseminating and promoting, in this case, digital communication in Spain. Their success depends on the consensus of the sector, so it can be risky to develop them without sufficient experience.

Kits of several offers in one
It is normal to think of an offer as a single piece, but several can be grouped together to create a kit so that the lead can download a ZIP with more than one document. Although it is in the lowest position in the ranking, this option generates more leads than including a banner in the sidebar of a corporate blog.