The key role of market research in the Sustainable Development Strategy

[samiaseo222]

Market research plays a key role in shaping companies’ sustainability strategies. With increasing consumer awareness of environmental issues, companies need to adapt their operations to market expectations, which requires a deep understanding of customer preferences and needs. Effective market research identifies trends and analyses the competition, which is key to developing an effective sustainability strategy.

The modern consumer not only expects high-quality products, but also sustainable ones. Companies that successfully implement sustainability strategies undertake activities that have a jordan email list real impact on the environment. For example, organizations can use the results of market research to create products with a less negative environmental impact and promote responsible production practices.

Through market research, companies can also better understand which Sustainable Development Goals (SDGs) are most important to their customers. It is noteworthy that 67% of Polish companies apply the principles of Sustainable Development in their daily operations, and 48% have transferred these principles to specific areas of business operations EY . This approach not only improves a brand's image, but also increases its competitiveness in the market.

When implementing a sustainability strategy, it is also worth considering working with local communities and other stakeholders. Market research can help identify key partners and build the relationships needed to achieve sustainability goals. According to information in the article, Soloducho-Pelc and Sulich, integrating environmental action with business objectives can bring tangible benefits to both businesses and local communities.