Effective and contextual advertising

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DOOH ads served by DV360 are not personalized because Google does not use unique identifiers or user location information. Instead, advertisers can reach users based on screen location information, much like out-of-home advertising, but with the versatility and simplicity of programmatic.

For example, fast-food restaurants can norway email list easily advertise on billboards in a busy business district at lunchtime for office workers. In the afternoon, the billboard could promote an upcoming show at a nearby concert venue.

To determine the effectiveness of an ad, publishers provide DV360 with an impression multiplier that estimates the likelihood that viewers saw the ad. This estimate, which is independent of individual information, can help advertisers accurately assess the effectiveness of their digital ad campaigns. DV360 reviews all publishers to ensure they follow measurement methods established by respected industry vendors, such as Geopath.

ASOS finds its place with DOOH thanks to DV360.
ASOS, a leading online fashion retailer, was looking for innovative and engaging ways to drive brand awareness on the high street while staying true to its digital roots. The ASOS marketing team decided to use digitally enabled billboards in high-traffic areas to drive brand awareness and drive foot traffic to their e-commerce site.