Hot leads are people who already know for sure that french email address list they need your product and are going to make a purchase here and now. To increase lead generation, you need to actively attract cold leads and "warm them up" to lead them to a purchase. Obviously, not every cold lead will eventually become warm and hot. But you need to work on this! It is also worth mentioning that there is a classification into incoming and outgoing leads. Incoming leads are those that found you through search engines, social networks, blogs or other channels. And outgoing leads are those that you attracted through cold calls, mailings, advertising and the like.
Methods for assessing, qualifying and scoring leads Let's take a closer look at how leads are distributed according to their degree of readiness to purchase. This is another classification that partially overlaps with the previous one, but is still usually used as an independent one. According to it, leads can be divided into four categories: Information qualified (or non-qualified leads) are leads who don’t know about your product or service yet, but are looking for information on their problem or need. They are not ready to buy yet, but are interested in receiving useful content from you.