6 marketing strategies to increase sales in the construction sector

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Companies in the construction sector, whether manufacturers, suppliers, distributors or subcontractors, need to invest in a comprehensive strategy that coordinates the efforts of the sales and marketing departments. Thus, both online and offline focus on a single objective: increasing sales. This is achieved by adopting these strategies:



Account Based Marketing (ABM)
With an ABM project you will be able to accelerate sales quickly: you will see results in six months.

The key to ABM is to identify which accounts or companies are our potential customers, as well as the profiles responsible for purchasing decisions. Once this is done, we will direct the commercial and marketing work to the impact of that reduced set of contacts (between one hundred and one thousand).

The contact strategy is executed through social australia whatsapp lead networks such as LinkedIn, with the Sales Navigator tool, for example. In this way, we provide personalized, useful and educational content . From this phase on, the relationship can be automated through lead nurturing .



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Outbound calls
Although the digitalisation of sales is an unstoppable trend, there are outbound marketing tools that continue to be useful for increasing sales in the construction sector. The great advantage is that calls are no longer cold calls, because we contact people who have previously shown interest in our brand through digital channels.

To optimize calls as much as possible, we can use HubSpot or similar software . This way, we schedule and automate them, and the data generated in each interaction is collected in the CRM .



Email marketing
Email is a very powerful channel for interacting with potential customers in a non-invasive way. With an email marketing strategy , you segment your audience, send them content tailored to their interests at the most appropriate time, and make them move through the funnel.

With all-in-one tools like HubSpot, it is possible to plan email campaigns and optimize each delivery with the information stored for each contact.



Integration of marketing and sales teams ( Smarketing)
Smarketing processes are essential to integrate the work of marketing and sales departments and achieve increased sales. This approach is based on managing the same information and objectives, which translates into more sales opportunities and more transactions.

A common definition of what is considered a lead , the exchange of regular reports, the establishment of service level agreements between teams and fluid communication are fundamental for success.



Social Selling
This sales acceleration technique is associated with Growth Hacking and ABM. Through social networks, especially LinkedIn, highly personalized content is provided, adapted to the needs of each target client . From there, prior agreements are proposed that must culminate in the sale.

Having a strong Smarketing strategy, generating valuable content and establishing relationships of trust are the fundamental premises of Social Selling. In this way, we will obtain a sales ratio of between 20 and 25%.



Marketing Automation
The goal is to improve productivity and efficiency through process automation. To achieve this, software like HubSpot is essential , as it frees salespeople from manual tasks so they can focus on those that generate value.

By automating marketing, you can improve customer service, user experience and the service itself. It allows you to segment your audience, personalize communications, schedule posts on social networks or via email based on different variables, monitor each action… All of this optimizes the time invested, integrates channels into a single platform and achieves more conversions.