Why should companies use the marketing calendar? The main reason is because it takes into account the most important commercial dates, which cannot be missed in all the digital marketing whatsapp number in canada actions of an SME, but also other world days or national holidays, which allow increasing engagement , by generating a community around a geographical area (especially important for local businesses) and the characteristics that define their target audience.
But to connect with followers, the company must first study its audience or target. What are they like? What content do they consume on the Internet? And on social networks? By knowing their tastes and interests, we can customize the dates on the calendar to suit them and the sector we work in.
Below, we give you 5 reasons why companies should use the marketing calendar in all their communications and commercial actions. In addition, we have designed the MARKETING OR COMMUNITY MANAGER CALENDAR , with all the key dates of the year, so that you have the most important days of each month and we will send it to you for free.
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It allows you to better distribute the content you publish
It helps you improve the brand value of the business
You can generate engagement or connection with your audience
It keeps you in the top of mind of your community
Boost the positioning of your website content