Likely to buy more from you and pay your fair market value.
Willing to give you more time and share information that enables you to stay ahead of your competitors and be advantageously positioned to win.
Forgiving of your boo-boos, provided you take responsibility and pull out all the stops to minimize the damage.
Earn Their Loyalty
Aiming to acquire new customers is a fundamental goal. But it’s not enough. Your objective for the year should be to acquire and create advocates.
Proactively focus on doing the right things to earn their loyalty and they will help grow your business with greater ease and speed. Plus, working with an advocate is a heck of a lot more fun.
Three Questions I Asked My Client:
Realistically, what percentage of your customers are loyal (advocates), and what percentage are long-term customers vulnerable to the advances of smart, hungry competitors?
What do you need to do to move more of your austria telegram data customers up the satisfaction scale to advocacy?
How are you currently leveraging your existing advocates to identify and connect with qualified new buyers?Long Emails Are Bad Emails
These 5 tips will make your emails more actionable and more likely to receive a response so that you can streamline your sales process and close more deals.
They take too long to read and typically include action items I just don’t have time for. No doubt you’ve experienced it, too. Your customers are no different and it’s impacting your ability to close sales.
Sure, you carefully word your email, expanding your questions to avoid being misunderstood or outlining a great recommendation. You format it with underlining and bolding to call attention to critical details. You use bullets to make it simple to read. You’re friendly throughout, sometimes even using a pretty color instead of boring black or blue.
And What Happened?
No response. Neither your prospects nor your customers appreciate the effort you put into that perfectly crafted 434-word email.
You thought your detailed sentences would streamline your sales prospecting sequences, simplifying your prospect’s effort. You tried to help your client avoid another meeting by sending your list of questions through email instead.