Today, your audience needs to click on it for it to be counted. For this reason, ads are philippine cellphone number a great alternative for creating your Inbound Marketing strategies .
We created an article that gives you 5 reasons why you should use Facebook Ads to boost your company's sales, check it out.
To convert leads, they need to go through a funnel, known as the content or sales funnel, divided into 3 parts: top, middle and bottom.
The top of this funnel refers to the user's learning about your product, which then goes through considerations and, finally, the purchase decision.
When using paid media strategies that use Inbound information, both work together to strengthen the company's relationship with its potential customers, leading them to the moment of purchase.
For this to happen, you need to understand whether the campaigns are benefiting from the information you obtained with Inbound or whether they are providing the information that will complete your strategy.
Building an Inbound Ads Strategy
We have listed below some tips that you can apply:
Study keywords before seeking organic positioning
What are those super relevant keywords for your business that you would like to appear prominently?
It is normal for these keywords to have a high search volume and require a lot of effort to reach the first position in organic search .
Often these same keywords will attract a large volume of visits, but with low visitor qualifications.
You can use Google Ads Search Network ads to get your content noticed, use a form (or even a remarketing campaign) to convert those visitors into Leads, and then evaluate the qualification of those Leads!