Conversion rate can be calculated

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Especially when these different campaigns have different goals, whether it is to attract new visitors or convert visitors into leads and increase sales. However, there are some basic metrics and factors to evaluate the success of these marketing campaigns and determine what they lack, which are as follows: 1. Email open rate Open Rate is the simplest KPI to measure and understand how your email subscribers are receiving your emails. It helps you see how many people opened your emails, and it also provides you with some simple tips to use. For example, statistics show that emails with a subscriber’s name are 26% more likely to be opened than emails without a name.


Most email marketing campaigns have an open dentist database rate below 24%, so if you’re succeeding with an open rate higher than that, you’re on the right track. 2. Conversion rate Conversion rate is the percentage of email recipients who take the action you are calling for. For example, if your email contains an offer or discount for a new product and you include a link to the product in the email, your conversion rate will be the number of users who clicked on that link compared to all users who received the email. using a simple equation: (Number of people who took action ÷ Number of people who received the message) x 100.


3.Click-through rate Click-through rate (CTR) is the percentage of email recipients who click on one or more links in the message. This can be calculated just as easily as the conversion rate. It is: (Number of people who clicked the link / Number of recipients of the message) x 100. Click-through rate (CTR) helps you determine the effectiveness of your marketing campaigns, and there are many ways to improve your CTR when developing your email marketing strategy. For example, you can include links in appropriate places within your email content, make them attractive to your readers, and place them within buttons that represent calls to action.