How to Write Blog Posts That Convert Readers Into Leads

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Google Unlike Facebook and WhatsApp, Google contains fewer explicit signals about what people think about the information they encounter there. In contrast, other features of the platform were particularly highlighted when users described how they consumed information there. Participants often referred to Google 's ranking of content as an important indicator of quality, typically preferring the top results over the others.


For example, for Sukumar: “ It’s a priority to find gambling data indonesia something at the top of the list. But you tend to go down based on your time and interest in the topic in question .” For some users, Google rankings are viewed with distrust and skepticism about the way the search engine chooses search results, which may have commercial interests. Respondents often described information on Google as more trustworthy than on other platforms. This favorable perception of Google 's trustworthiness is rather related to the way Google allows users to easily compare multiple sources of information at once: “Well, Google has a lot of different news outlets, so… in that sense, I think it’s like Apple News, which has a lot of different news outlets, so I think it’s good to have, yeah, it’s good to read a range of things because you can get a more balanced view.


” Audiences with little interest in news are therefore exposed to limited content – ​​in terms of depth – on platforms, for which they exercise rapid judgment. Beyond the way in which information is processed and presented on media websites, the interactions between these and their potential audiences are often shaped upstream, in the way in which platforms prioritize and present information. It would therefore be incumbent on platforms to examine more carefully the role played by their design decisions and technologies in users’ evaluation of information, but also on publishers to use platforms in a reasoned manner, without abusing the commercial and distribution opportunities of these platforms.