press release template

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There are many reasons why new products fail, and a common one is that the brand hasn't attracted enough attention or media hype. A good press release is the first step to a successful launch. If this step fails, the product could be doomed before it even hits the shelves.

This article will help you write an effective press release, as well as provide you with a free.

What is a press release?
Why is a press release important?
How to write a press release
Get to the point
Start with a press release template
Keep in mind the number of words
Includes useful and timely statistics
Make the hook clear
Provides a link to good quality images
Include your contact information
Do I need help from a PR?
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What is a press release?
A press release is a document sent to journalists to attract their attention and encourage them to write an article about the product, service or event in question.

A press release should:

Focus on conveying the basic facts and informing journalists about something worth reporting.
Provide journalists with contact information for the company or person behind it, so they can take advantage of the press release and write an article.
Press releases have a clear objective:

Announce a newsworthy event that is going to take place in your company
Encourage journalists to write about the company/brand
Generate real media coverage
Press releases do not guarantee positive coverage or editorial control. If that is what you are looking for, you should purchase ads or sponsored features. Press releases are intended for journalists with the goal of obtaining unbiased coverage.