What is this document
The international business strategy of an enterprise is a strategic document containing analyses, conclusions and recommendations regarding activities related to the internationalization of the enterprise, which aims to properly prepare the entity for export expansion.
Every company that operates on foreign markets or plans to do so should have such a study, as it can significantly systematize expansion, outline optimal directions of development and facilitate the analysis of effectiveness.
Interchangeably used names for this document include:
the company's international business plan
export development plan
internationalization strategy
export strategy
internationalization business model
business strategy for internationalization.
The international business strategy of a company is often also instagram data a document that is absolutely required when applying for co-financing for export development from European Funds in operational programmes at national and regional level.
The substantive content of the study is often varied due to:
usually very different specificity of the companies being analyzed, planning to enter other foreign markets and having their own products or services
other requirements in each of the operational programmes from the Managing Authority/Intermediate Body.
The document is created not only for the needs of "new" exporters, but also for companies already present on the international market, thanks to which it is possible to verify to what extent the current internationalization business model is suitable for the company, e.g. in terms of the chosen directions of expansion or the implemented marketing strategy.