build relationships and

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How is it distributed in the marketing funnel?
How often is content reviewed?
What are the most in-demand skills for a content professional?
Hard skills
Soft skills
Key findings from the survey
Methodology
Content Marketing Survey
Most required skills for a content professional
In conclusion
Content marketing strategies and their effectiveness
Implementing a content marketing strategy is vital in today’s digital landscape. It allows organizations to communities, generate leads, and most importantly, increase sales. But how many businesses are implementing strategies? And how do they measure their performance?




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Both B2B and B2C professionals are taking the initiative, and we found a significant number of respondents who say they have a strategy in place. Many of these companies have seen success, with over 70% believing their content marketing efforts are working better now than they were last year.

Of course, organisations have had to deal with the fallout from the taiyuan mobile database COVID-19 situation. According to the Content Marketing Institute (CMI), 94% of content professionals changed their strategy in 2020 as a direct result of the pandemic, significantly refocusing their messaging and adjusting their editorial calendars. While these may be short-term reactions, the CMI argues that organisations will need to continue to research and understand the changing needs of internet users when developing their long-term strategy.

To get started creating your own content marketing strategy, be sure to check out our in-depth guide dedicated to the topic .

What are the main objectives and challenges for companies in content marketing?
Before we dive into performance metrics, it’s important to first understand what organizations are trying to achieve with their content marketing efforts. And the key challenges they face in their path.



We can see that, in general, companies continue to have the same main objectives, with the intention of attracting high-quality leads and traffic as a priority.

To achieve these goals, companies are creating content for the top of the marketing funnel (ToFu). According to a recent study by Semrush , “how to” guides are the most effective way to achieve this, with infographics and checklists that provide value. This type of content allows companies to build relationships with potential customers because it connects with them and, more importantly, because it is relevant.