paid advertising on LinkedIn

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Access from your personal profile and in the tab called "products" enter and at the bottom: "create company page".

Just like with your personal profile, you must set up your page correctly and fill in all the fields. Use your business's keywords to position it against your competition.


Work organically to reach your community. Create valuable content for your brand and promotions or even , which we will see in the following points.

More than 30 million companies have a LinkedIn account... but not all of them make the most of it.

Adapt to the LinkedIn algorithm
If you want to be visible, you need to understand the LinkedIn algorithm a little bit. This is a mathematical calculation that LinkedIn uses to show us certain posts or others.

According to LinkedIn's own help , the algorithm classifies and evaluates the content, showing it based on followers and personal connections, your profile validations, your interests and probability of interaction.

That is, its goal is to show you relevant content from the same accounts you've connected with.

Having a large number of followers on your same topic and sharing posts daily will increase the number of views.

But how do you create relevant content for your contacts? The first thing is to have a network of contacts in your same market niche and with the same interests as you. They can be your future clients, your future partners.

It should also be said that LinkedIn's algorithm takes Engagement into account. Engagement is understood as the commitment that the client has with your brand.

LinkedIn measures how likely you are to engage with each post based vietnam mobile database on your history.

Therefore, it is highly recommended to publish every day and interact, if you want the algorithm to love you and reward you with greater visibility.

Use the groups
Groups are key to marketing on LinkedIn.

In the "Groups" tab, you can view and join featured groups in your industry.

If you can't find a group that suits your interests, you can create your own group from the "Groups" tab.

Members of LinkedIn groups interact with each other, generating dialogue and building relationships.

Steps to achieve better positioning on LinkedIn
The ideal way to achieve good positioning is to create a content plan that includes at least one post per day.

On LinkedIn, posts usually have a higher reach in the early hours of the morning. Here are some practical tips:

Include keywords in your bio, name, and description.
Use hashtags for your topic as keywords. They are useful for finding related content and finding out what is being shared on LinkedIn.
Take advantage of the “ content suggestions ” option within the pages, to see the most relevant content that the selected profiles are sharing.
Generate interaction with your followers , start the text by asking a question to boost interactions.
Use video content, as it gets five times more engagement than any other type of content.
Use LinkedIn's advanced search features to find people who really interest you.