If we want to go a step further in the visualization of campaign results , we can use Data Studio, a Google tool that allows us to create customized dashboards and reports with data extracted directly from Google marketing tools and other external sources.
When it comes to data visualization, Data Studio goes one step further than Google Analytics, as it allows for much greater customization. In addition, you can import information from Ads, Search Console, YouTube, or even Google Sheets.
Latest Google Analytics news for creating campaign UTMs
Just a few days ago , after more than 15 years without hungary phone number data modifying the UTMs, Google announced that it will be possible to configure three new UTMs in Google Analytics 4. These UTMs are:
utm_source_platform : to include information about the specific platform we are using. For example: Google Ads, Facebook Ads or Twitter Ads.
utm_creative_platform – to define the type of post in which the link is included: banner, video, Tiktok…
utm_marketing_tactic : focused on the type of action that the campaign targets. This is a more open field. For example: brand awareness or conversions, whether it is local or national, whether it is an offer of a specific type or another...
If you don't plan to integrate your advertising platforms (like Google Ads) with Analytics, you can tag URLs by hand to collect a basic set of data. If you want to take the integrations one step further, you can use the auto-tagging feature, which works across Google's own platforms, like Google Ads.
As we have seen, tagging campaigns is a fundamental step to obtain information about the actions we carry out and thus be able to draw conclusions and introduce improvements . However, if we do not do it well, we may not obtain the data we need or it may be partial or erroneous.
To make the most of your data and gain business intelligence , we encourage you to contact us to help you put all the mechanisms in place.