Here are a few messaging tips to set you on the right track:

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If you feel you need work in this area, don’t worry.



Get Back to Basics: perhaps your team is challenged to articulate your pitch because it’s old, complicated, or inconsistent with your current solution or market values. Instead of jumping to refine it, start by revisiting your brand, your mission, and your core beliefs. Then use them to guide you to a simple, compelling, and customer-centric value proposition that’s easy to explain. Test market your message with both new and existing customers to align the problem they’re looking to solve with the value they feel you can deliver to ensure it hits the mark!
Document it: writing your pitch down will leave no ambiguity as to the specific words and phrasing that should accompany its delivery.


Once you’ve done that, I recommend having your best sales sweden telegram data rep, marketing person, or executive create either an audio or video recording of themselves delivering the pitch. Creating a gold standard to demonstrate what excellence looks like is critical to driving the consistency you’re after.
Certify and drive accountability for knowing it: if your goal is to get to a point where you can pull any sales rep off the phone and have them articulate your message with clarity, consistency, and conviction, do just that! In addition to certifying your team on your messaging through formal enablement programs, drive accountability and promote regular practice by randomly selecting a few team members to rattle off their pitch during the first 5 minutes out of your group meetings.


Letting your team know you’ll be using this approach in advance will help promote an ongoing sense of accountability and they’ll appreciate you helping them get better!
With all the hurdles, roadblocks, and distractions the modern sales and marketing organization encounters, explaining what you do should be the easiest part of the sales process! The key to ensuring your organization is able to consistently deliver a message that both resonates and is easily articulated is to understand where you need the most help and leverage the training and accountability tactics needed to make it stick.As a sales leader at a B2B technology company, I was simultaneously a promoter and target of prospecting outreach.