1. Pre-trip: search stage
Using Salesforce, we can better understand our potential customers and their behavior. In this way, we can create audiences and establish a specific journey for each one of them . Knowing them better will give us the keys to connect with them. In this way, we will be able to get direct reservations without intermediaries.
2. On-site: hiring and enjoying
Once the journey begins, we can improve the user experience ghana phone number data thanks to Salesforce, automating emails with additional information, notifications or discounts . And all of this, in addition, adapted to each user profile and their interests.
3. Post-trip: feedback and re-engagement
Once the user has tried the product or service, you must try to re-engage them and, in this way, also de-seasonalize reservations. “Attack them” again and take advantage of all the information you have previously collected to offer an even more personalized experience adapted to their tastes.
FiturTech 2019
The new “ digital journey ” lasts twelve months thanks to all the knowledge and options offered by new technologies. That is why it is so important to work on connected strategies and use tools that allow us to make these ideas a reality . In this way, we will be able to reach the target audience, impact them with adapted messages and offer them personalized experiences that make us stand out from the competition.
If you want, you can check out the presentation that was shown during Pau Klein's talk at FiturTech 2019 here: