How to complete this step:

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6. List Quality and Engagement
How your audience behaves when receiving your email is a huge signal. If they open it, engage with it, and click on links inside it, it indicates trust that your messages are worth their spot in the inbox.

To cultivate an engaged list of recipients, use double opt-in (i.e., ask new subscribers to confirm their new subscription via email) in place of a single opt-in, and make the unsubscribe link clear and easy to spot. It’s also worth cleaning up your email list—aka removing subscribers who haven’t engaged in several months—around once every quarter.

7. Email Bounces and Spam Traps
A hard bounce means you’re emailing an address that doesn’t exist (as opposed to a soft bounce, which is just a temporary email server failure or error). The more your emails hard bounce, the more your deliverability suffers—another reason a double opt-in is worth it.

Another thing to be aware of is spam traps—email addresses providers use as literal traps to catch spammers by placing them in spots only reachable by email scraping tools. If you happen to email these spam traps, your emails will end up in spam. Imagine that!

8. Spam Complaints
Finally, your recipients can manually damage your pakistan telegram data deliverability. How? By flagging your emails as spam directly in their mailbox. This usually happens if they don’t recall signing up for your emails or not seeing the unsubscribe button.

Luckily, all it takes to protect yourself from spam complaints is a solid cold email strategy and a clean, well-maintained email list full of only engaged subscribers.

18 Steps to Improve Your Email Deliverability and Get More Emails Where They Belong
Email deliverability can’t be fixed overnight—but you can improve it with a holistic approach to email that will win you revenue for years to come. This involves your tech setup for emails, your cold email strategy, and compelling content.

1. Test Your Email Deliverability
Before improving your email deliverability, first check its current state. Many tools, both free and paid, are available to help you check your emails’ reputation, spam scores, domain health, and more.