Declining click-through rate: As a result of saturation, users tend to increasingly ignore the ads they see on the Internet.
Constant monitoring: advertising in digital media, especially on social networks, requires constant monitoring to detect any anomaly in the indicators that requires optimization. This can be a problem especially for micro SMEs that do not yet have an established marketing department.
SPAM: The bombardment of advertisements and the many times that these end up being camouflaged by viruses has installed in the minds of consumers that the vast majority (if not all) of the advertisements they see on the Internet are SPAM.
With all this, are online channels still effective for advertising?
YES! Their great reach, flexibility, continuity and costs make online channels a great alternative for any company that wants to be on the radar of its potential clients. Having clarified this, let's move on to talk about the different channels that Argentine B2B SMEs have at their disposal to advertise online.
Google Ads
Google Ads
Until recently known as Google AdWords, Google's digital advertising platform thailand viral telegram is one of the most widely used. From its administrator, it is possible to create text ads for the search engine and Gmail, display ads to advertise on websites of your choice (and within the Google display network), videos for YouTube, and notifications for downloading applications from the Play Store.
Google Ads is Google's main source of revenue (it generates billions of dollars a year), and since its inception in 2000 it has been a market leader. It is an intuitive and relatively easy-to-use platform, but if you want your campaigns to be as effective as possible, it is best to have someone experienced design and manage your campaign to get the best results.
The cost of advertising on Google varies: it depends on the sector in which you compete and how much the average bid is for keywords; in our experience, for example, keywords related to Business Intelligence are quite expensive, so you have to look for variations of the term that allow you to obtain quality clicks without spending a fortune.
Twitter Ads
Twitter ads
This social network's advertising platform offers you a great reach: it currently has more than 300 million active followers, so you can reach a significant target audience. Twitter Ads offers various types of campaigns and ad formats depending on your objectives.