How to complete this step:

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Predictable schedules are loved both by users and machines.

For users, it means they’ll learn to expect, open, and engage with emails when they land on the same day and at a similar time every time. For machines—internet service providers and mailboxes—it means a predictable, safe way to deliver a high volume of emails.

A sudden schedule switch, like going from one weekly email to five, will raise some flags with providers and likely annoy users—both possibly harmful to your deliverability.

How to complete this step:

Define your sending schedule and stick to it. Look for data on best times and days to send emails, experiment with those times, and continue with what works best—week in, week out.
If a sales campaign requires more frequent emails than usual, follow best practices for warming up your mailboxes and respect sending limits.
If a marketing campaign requires more frequent emails than usual, announce it to your subscribers ahead of time and allow them to reduce email volume or mute a particular campaign.
18. Perfect Your Subject Linesarmenia telegram data
Subject lines play two roles in email deliverability:

Providers look for specific words and formatting in subject lines that indicate spam.
Recipients choose to open or ignore your email based on the subject line, and open rates affect future deliverability.
You’ve gone through all the hard work already—your infrastructure is perfect, your mailboxes are warmed up, and your email list is packed with excited subscribers and prospects. Don’t waste it by choosing any subject line that comes to mind.


Avoid all caps, misleading language, get-rich-quick phrases (like a guaranteed, winner, act now), aggressive tactics, or anything that could be considered clickbait.
Use subject lines people will want to click on. Write five or more versions for each of your emails and put yourself in your recipients’ shoes. What option would you click on? Use our email subject line generator to help get your creative juices flowing.
Email Deliverability Checklist
Are you meeting the crucial technical standards for deliverability? Check your settings for DMARC, DKIM, and SPF protocols, and ask your provider if you need more help making sure those are in place.
Does your IP address setup match your needs and volume? With a shared IP address, your sender reputation depends on other senders in the same pool; a dedicated IP is yours only and is ideal for a high volume of emails.