Build Automated Workflows for Inbound That Everyone Can Follow Easily
With thoughtful templates and scripts, as well as a clear journey in mind, you can increase your inbound sales success and cultivate active buyers more often.
Close makes this easy with automated workflows that take repetitive tasks off your rep’s plate. When a trigger is identified (e.g., the lead status inside Close turns to “potential”), you can automate tasks like:
Assigning a sales rep to handle the account
Sending an email or SMS
Creating a task reminder to call the lead or reach out on LinkedIn
This is just the starting point—you can customize workflows to your heart’s content using filters, like assigning leads with the custom attribute “small business” to a particular sales team or rep. The options are endless.
Build Automated Workflows for Inbound That Everyone Can Follow Easily
For non-automatable tasks, create a library of support documentation that’s easily accessible to both sales and marketing.
Give your team straightforward instructions on how to speak about your product. Review each of your target audiences and discuss the main pain points for each one. Then, introduce all of the tools your product or service provides and explain how they solve customers’ problems.
But remember that the inbound sales pakistan telegram data approach isn’t set in stone.
“Marketers want consistent messaging, but no two conversations are the same, and no conversation is linear,” says Jason Grunberg, CMO at Bluecore.
“Imagine how frustrating it is for a rep to hear, ‘At the start of every call, you’re going to show this same slide and reiterate our value proposition.’ Reps need tools that show key themes mapped to specific concepts, and you need to trust the sales team to be opportunistic in using those tools.”
Create Inbound Sales Process Documentation for Reps
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