Managing a company Facebook page may seem simple and within everyone's reach, but I assure you that behind every publication there is strategy and study . It is important to specify this because there are still those who believe they can manage a fan page alone, without the help of a professional. The truth is that thinking you can do it independently means underestimating the potential of social channels.
Thanks to a Facebook page , in fact, it is possible to reach new customers , receive contacts for a reservation, arrange an appointment to purchase a good or service or even "just" improve your brand reputation. A Facebook page helps you to make yourself known to your readers and to establish a relationship of trust with the consumer who must decide colombia whatsapp number database whether to choose you or not. To do this, they need to understand what is special about you compared to a competitor, they must discover your characteristics, learn to read you, appreciate your products and services. They must be interested in you and your particularities and they can only do this if you are good at showing them all this.
Think about it: which pages do you follow with more pleasure? The ones that are all the same, where with every post they want to sell you something, they extol magical powers and authority, or do you prefer to read the pages where you feel real content and not necessarily self-promotional?
This difference is very important to explain what content marketing is and how an industry expert works on social channels. A social expert knows that thanks to content marketing he pushes a reader to find your content interesting. He creates a bond between consumer and seller thanks to words, images, constant publications and with a language suitable for the reader but also for the industry he deals with. The content is published to convert a post into action, produce a concrete result such as:
push to contact the facebook page to request more information
redirect to the company website