However, nowadays the practice of email marketing has evolved through automation and optimization of its sending techniques. Therefore, knowing these negative aspects that damage the reputation of emailing and learning to alleviate these bad practices can change the perception you had of mass mailing until now.
We are going to learn about the bad practices when it comes to mailing that you should not apply in your strategies. This way you will avoid having problems when sending your campaigns, you will have a good antarctica email list 5644 contact leads reputation in the eyes of your recipients and you will know how to optimize your deliveries by ensuring that your contacts see your newsletters in their inboxes.
Doing mailing: 7 mistakes to avoid
1.Buy contact lists
Purchasing contact lists is an illegal practice that can also lead to high financial penalties. With the entry into force of the GDPR, the new European regulation, the personal data of Internet users are even more protected by law. This regulation places special emphasis on the prior consent of users for the use of their data, especially for commercial purposes.
In the short term, it may seem that sending your commercial offers to more people in less time can generate more sales. But this is not true. When it comes to contacts who have not given their consent, they have no interest in what you offer, so no matter how large your contact list is, you will hardly make any sales. To collect or expand your own, quality contact list, you should use subscription forms in which interested users will give you their personal data with their explicit consent.
2. Abusing the sending frequency
The frequency of your newsletter is an element that must remain constant. When the user subscribes to the newsletter, among the benefits of this subscription is the regular sending of information from your company, whether weekly, monthly, bi-monthly, etc. If you reduce the frequency of sending, you are not fulfilling the benefits of the subscription, in the same way that if you increase the frequency you abuse their trust. The recipient expects what has been promised, no more and no less.
Depending on the type of company and the content you offer, you will need to send one newsletter or another. If you have an online store with a high volume of offers, you can offer one or two newsletters per week. If you have a blog, a monthly newsletter with your most relevant articles is more than enough. And if you are a creative or designer with less regular updates, it is more convenient to send a bi-monthly newsletter.