From lead to sale: how to get a grateful customer

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From the editors. Alexey Ustilovsky, a graduate of the " Director of Internet Marketing " course at the WebPromoExperts Academy, has successful experience in building an Internet marketing department from scratch, launching new brands, products and services in highly competitive markets. Now the independent consultant will share his experience with blog readers.

Customer loyalty and love have become a lifeline for many companies during the pandemic. We see this in our projects, corporate clients, and colleagues' cases. Situations vary, but, as a rule, customer love is a reciprocity of the company's customer-centricity.

The concept of clienting is relatively new and combines elements of corporate cambodia rcs data culture, marketing and sales. The level of customer orientation of a company depends on the degree of understanding of who its consumer is and what his needs are. It runs like a red thread through positioning, strategy, choice of communication channels and development of sales funnels .

Data collection
Ground zero is a rethinking of who the client is, WHAT they want, and HOW they imagine it.

To answer these questions, in addition to data from analytics and statistics systems, you need to go "into the field" and communicate with the consumer directly, without intermediaries. You can start by analyzing the customer journey and its further visualization.